CONSULTING

STRATEGIC MARKETING INSIGHT FOR GROWTH

When you need senior-level strategy and marketing clarity, without full-time leadership, we deliver focused consultancy designed to accelerate growth and sharpen direction. Define your strategy, optimise performance, make smarter decisions with tailored consultancy delivered on your terms.

LET'S CHAT ABOUT YOUR BUSINESS NEEDS

BIG AMBITIONS

DESERVE A CLEAR PATHWAY

As businesses evolve, new challenges emerge:

  • Growth slows despite increased effort

  • Messaging no longer fits market realities

  • Campaigns feel disconnected from strategy

  • Teams are busy, but outcomes aren’t scaling

You don’t need more marketing… you need a clearer strategy and sharper decision-making. That’s where we come in.

STRATEGIC EXPERTISE,

WITHOUT FULLTIME COMMITMENT

At Ibali, we bring structure, clarity, and direction to your marketing challenges.

Our Consultancy Service provides access to senior marketing expertise, helping you refine your strategy, align your teams, and achieve measurable results. Unlike our Fractional CMO Service, which embeds leadership into your business, consultancy gives you focused, external expertise, available flexibly as either:

  • A Retained Partnership for ongoing strategic support

  • A Project-Based Engagement for targeted problem-solving

YOU DON’T NEED A MARKETING LEADER ON YOUR TEAM,

YOU NEED ONE IN YOUR CORNER

DISCUSS HOW CONSULTING CAN SUPPORT YOUR BUSINESS

TWO WAYS TO PARTNER WITH US:

RETAINER CONSULTANCY:

Consistent Strategic Support, when you need regular, ongoing insight from a senior strategist, without hiring full-time.

    • Monthly or quarterly strategy sessions

    • Ongoing marketing performance review and feedback

    • Strategic input on campaigns, partnerships, and planning

    • Continuous accountability to your goals

    • Brands seeking long-term advisory partnership

    • Organisations navigating complex growth phases

    • Leaders who want independent, trusted counsel

    • Ongoing strategic consultation improves ROI by 25% (HubSpot).

    • Businesses with consistent marketing review grow 30% faster (Forrester).

    • Steady guidance that keeps your strategy moving forward.

PROJECT CONSULTANCY:

Defined scope with measurable results. For when you need a concentrated injection of expertise to build, optimise, or solve something specific.

    • Clear objectives and success metrics

    • A defined roadmap and delivery timeline

    • Strategic oversight from planning to execution

    • End-of-project insights and recommendations

    • Brand repositioning or storytelling refinement

    • Go-to-market strategy for new offerings

    • Marketing transformation or team restructure

    • Channel, content, or campaign optimisation

    • Defined project frameworks improve on-time delivery by 61% (PMI).

    • Brands that realign strategy every 12–18 months outperform peers by 47% (McKinsey).

    • Targeted expertise that gets you unstuck, fast.

OUR PROCESS:

From insight to impact. A strategic process the whole way through, built for clarity and action.

  • We dive deep into your goals, market, and challenges.

  • We create a clear, actionable marketing strategy or roadmap.

  • We collaborate with your internal team or partners to bring it to life.

  • We measure outcomes and refine next steps.

pICTURE YOUR BUSINESS WITH:

  • A clear strategic roadmap for your brand’s next stage

  • Sharper positioning in your market

  • Data-informed decisions grounded in insight

  • Improved ROI from more focused marketing investment

  • A trusted external perspective that challenges and strengthens your strategy

CONSULTANCY IS MORE THAN ADVICE, IT PROVIDES DIRECTION

GET YOUR MARKETING DIRECTION TODAY

WHO IS CONSULTANCY FOR?

We work with organisations that want strategic clarity and measurable impact:

  • Startups ready to grow intentionally

  • Luxury brands elevating precision and positioning

  • Corporates modernising or restructuring marketing

  • Charities & nonprofits maximising influence with limited resources

If your marketing is active but aimless, consultancy brings the clarity to refocus it.

WHAT THEY SAID...

  • “THE BEST INVESTMENT I'VE MADE IN MY BUSINESS.”

    REBECCA CLISSETT

  • “LUCY'S INFLUENCE IS NOTHING SHORT OF TRANSFORMATIVE.”

    JANE PIKETT

  • “LUCY IS SO EASY TO WORK WITH, SO GENEROUS WITH HER KNOWLEDGE, RESULTS DRIVEN AND TRUELY CARES ABOUT MY BUSINESS.”

    KATE HAMILTON

  • “I WISH WE'D MET LUCY EARLIER!”

    Laurence Di Sotto

  • “I SHOULD HAVE DONE THIS YEARS AGO.”

    EMMA HUGHES

  • “IF YOU'RE NOT WORKING WITH LUCY ALREADY WHAT'S STOPPING YOU? YOU'LL NEVER LOOK BACK.”

    BIANCA TOPHAM

  • “LUCY'S EXPERTISE HAS BEEN INVALUABLE AND SHE IS A DELIGHT TO WORK WITH.”

    GABRIELLA ESPINOSA

  • “I LEAVE OUR CALLS BRIMMING WITH IDEAS AND INSPIRED.”

    ANDREW MARRIOT

  • “LUCY HAS A KNACK FOR ANTICIPATING THE NEEDS OF BOTH MY BUSINESS AND MY CLIENTS.”

    ROBERT HARRIS

Consultancy is not about one off conversions, it’s a catalyst for change. The smartest leaders don’t guess, they get guidance.

With Ibali’s Consultancy Services, you get access to strategic expertise designed around your needs, whether through ongoing partnership or targeted project delivery.

INSIGHT IS VALUABLE,

ACTION MAKES IT POWERFUL

GET STARTED WITH MARKETING CONSULTANCY TODAY

SUPPORT YOUR BUSINESS WITH:

FRACTIONAL CMO SERVICES

Gain senior marketing leadership expertise that elevates your brand, and drives measurable growth.

FRACTIONAL CMO SERVICES

MARKETING CONSULTANCY

Define your strategy, optimise performance, make smarter decisions with tailored consultancy delivered on your terms.

CONSULTANCY SERVICES

MARKETING MANAGEMENT

From campaigns to content, we manage every detail so your marketing doesn’t just operate, it delivers.

MANAGEMENT SERVICES