YOUR BUSINESS HAS OUTGROWN
THE STORY IT’S TELLING
Consultancy rebuilds it. From the positioning and the brand story through to the messaging architecture and channel strategy. A foundation the whole business can work from.
8–12 weeks. Deployable from day one.
WHAT CONSULTANCY IS
Not a report. Not a workshop. Not a strategy document that lives in a folder.
A working, deployable strategy; the positioning, the brand story, the audience definition, the messaging that runs consistently across every touchpoint, built specifically for where your business is now, not where it was when the last brief was written.
The work starts with diagnosis: the story the business is currently telling, the gap between that and the story it should be telling, and the specific commercial problem that gap is creating. Then we rebuild.
What gets built:
A positioning statement specific enough to be genuinely differentiating. A brand story that makes the right clients feel understood before they’ve spoken to anyone. Messaging architecture that tells the same truth across the website, the social, the proposal and the sales conversation. A channel and content strategy built around the commercial outcome, not the content calendar.
WHO IT’S FOR
Are you at the point where a marketing consultant is something you need?
THIS IS FOR YOU IF:
Your business has grown but the positioning hasn’t kept pace
You’re attracting the wrong clients, or the right ones aren’t finding you
Sales conversations compete on price when they shouldn’t
The team is producing marketing without a clear brief
You’ve rebranded and nothing much changed
The story on your website was written for an earlier version of the company
THIS IS NOT FOR YOU IF:
You want someone to manage your social media or content
You’re looking for campaign execution
You’re not ready to act on what the diagnosis finds
You believe the answer is a better-looking rebrand
Ibali works with four businesses at a time. The ‘not for you’ list exists because the right four matter.
THE PROCESS
1. DIAGNOSIS.
The first session. Listening. Asking the questions most briefs skip. What’s working. What was expected to be working that isn’t. What the best clients say when they recommend you to someone they trust. The gap between the story being told and the story that should be told.
2. FOUNDATION.
The positioning and brand story. The specific, honest version, not the polished one. Built from what’s true about the business, not from what sounds good in a pitch.
3. ARCHITECTURE.
The messaging framework. One consistent truth expressed across every touchpoint: the website, the socials, the sales conversation, the proposals, the onboarding. Same story, many expressions.
4. STRATEGY.
The channel and content strategy built around the commercial objective. Not a calendar. The brief that makes the calendar make sense.
WHERE THIS LEADS
Consultancy builds the foundation. Fractional CMO makes sure it runs.
For some businesses, the Consultancy project is the whole engagement. The foundation is built, the brief is handed to the team, the work continues internally.
For others, (usually businesses at the stage where they need ongoing strategic leadership rather than a defined project) Consultancy is the beginning. The diagnosis naturally leads to a longer relationship: Lucy embedded in the business, in the decisions, accountable to the commercial results.
That conversation happens when it’s the right fit. It’s never pushed. But if you’re reading this and already thinking ‘we need more than a one-off project’, that’s what the Fractional CMO service is for.
‘Brands that realign strategy every 12–18 months
outperform peers by 47%.’
-McKinsey
The businesses that come to Ibali for Consultancy haven’t revisited their positioning in an average of three years. Every one of them says the same thing at some point during the work:
‘I should have done this years ago.’ Emma Hughes
There are a limited number of Consultancy spaces.
If your business has outgrown the story it’s telling about itself, and you’re ready to do something about it, I’d like to hear about it.
lucy@ibali.co.uk - Subject: Consultancy